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Double Winner joins Leaders' Line-up

8:33am Thursday, 15th July 2010

Leaders in Performance is delighted to announce Bruno Demichelis, assistant manager of English Premier League and FA Cup double-winners Chelsea FC, as the latest speaker to be confirmed for the international conference dedicated to the identification, development and management of talent, on the 7th October 2010 at Chelsea FC, London.

Demechelis's session, dubbed 'Art or Science: Lessons from Milan' will reflect on his experiences at AC Milan where he spent 22 years as part of the backroom staff during the clubs golden era which yielded 7 Italian league titles and 5 European Cups. As an originator of the famous Milan Lab, the 'High Tech Scientific Research Centre' set up by AC Milan focussed on the psychological and physical attributes of players, with Demichelis becoming an expert in determining when a player should be rested to prevent higher risks of injury.

Bruno will be discussing what scientific and medical techniques were used to prepare players, how the team predicted injuries to their most valuable assets, and how they ensured their players performed at a higher level for longer periods. With only minute details making the difference in top level sports, Demichelis's unparalleled knowledge will be invaluable for the invite-only audience of leading sporting practitioners.

Demechelis joins an inspirational line-up of speakers that already includes Billy Beane, General Manager, Oakland A's and Kevin Roberts, CEO, Saatchi &Saatchi.

To learn more about Leaders in Performance please contact one of the team on +44 (0) 208 545 1595 or email performance@leadersinfootball.com

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